GfK: mineral water is still a good business

The Hungarian population consumes mineral water several times a week, in practice it has become part of the daily diet.

An average household is purchasing about 330 liters a year, so about a monthly 30 liters. There is a growing market for value-added products Role: conquer the flavored waters and pushed back a few customers seem to manufacturer brands.

The range of the mineral water consumers is very broad – annually nine out of ten Hungarian households purchase from the category. The mineral category is among the few categories that narrowed no longer, even though very slightly growth occurred.