GfK: a lot of people buy on the web

According to the datas of the Digital Connected Consumer study of GfK Hungária, three out of four Hungarian adult internet users have purchased on the web.

The Hungarian online purchaser mainly buy telecommunication devices and accessories, insurances, books, holidays and pay mostly with credit cards. According to new figures of the Digital Connected Consumer study of GfK Hungária 28 percent of the Hungarian internet users buy online every month.

The share of Internet users according to whether thy purchased online in 2012 and 2013 (datas are in percentage)