GfK: financial thinking and risk-taking are not only determined by the available income

In autumn 2012, GfK Hungária examined the thinking, the needs and the expectations of affluent bank customers who have higher than average incomes.

The key finding of the research was: not the available income determines that how a person is thinking about finances and the level of risks willing to assume, rather, the attitude towards money and finances determine the financial potential of the clients and the maximum level of wealth in long-terms.