GfK: the share of private labels in the fast moving consumer goods market increase slightly again

After the slight decrease of 2012 the private label products were able to achieve a greater share again.

On the basis of the annual volume datas the private label products reached a market share of 26 percent. The commercial brands were able to grow at the expense of primary brands, but more intensive increase in household purchasing has also contributed to growth. However, the A brands are still dominating the FMCG sales in 2012 with 47 percent – shows the research of the GfK.