GfK Hungaria: Hungarian costumers are getting more conscious and price sensitive

The Hungarian costumers have become more conscious and price sensitive, due to the economic crisis, and the shopping occasions became even more planned – shows the research of GfK Hungária.

Compared to previous years we are going to purchase less. The most important aspects remained the freshness of the goods, the price level and the supply at the choosing of the shopping venues. The importance, of discounts and promotions have increased also.

The economic crisis has acted as a catalyst in the development of the new consumer trends in Hungary. As a result, buyers have become more conscious and price sensitive.