GfK: the proprtion of those who buy in foreign websjops is increasing

Six out of ten prefer the domestic sites.

According to the survey of the GfK Digital Connected Consumer (DCC) in 2016, nine of ten Internet users have purchased online.

Considering the period between 2014-2016 the proprtion of those who buy in foreign websops is increasing year after year, despite the fact that the majority of online shoppers – six out of ten – almost always prefer domestic websites.

According to the GfK Digital Connected Consumer Research (DCC) among the 15-59-year-old domestic Internet users nine out of ten have already bought someting on the Internet in 2016.