GFK: The fifth of the innovations becomes a successful mass-market product

Over the past three years, a total of 41 products and services won the “Product of the Year Award.” Most of the winners came from the fast moving consumer goods category (food products, beverages, personal care and household paper products), the other winners are service providers, consumer durable brands and OTC products. The awards are voted by the consumers and given to those innovative products that have appeared in the domestic market in the last 1-1.5 years.

The most innovative products considered by consumers are the food and body care brands. The top10 list includes one service and one clothing brand. According to the consumers’ point of view an innovation can mean the introduction of a whole new brand, but may mean the introduction of a new product of an existing brand. Examples can already be found for both.