GfK: the role of the modern channels are increasing on the vegetable markets

The Hungarian households buy less and less from vegetables and fruits, despite these fresh products are still among the most popular foods.

In terms of the places to purchase the traditional channels are still playing an important role. Most of the fruits are consumed in the summer, towards fresh seasonal products tha demand jump in season.

An average household bought nearly 70 kilogrammes of fruits and 130 kilogrammes of vegetables in 2013. The most intense vegetable and fruit buyers are higher-income households led by older than 50 years housewives.