GfK: sports events can increase the beer and snacks sales

The major sport events can increase the sales of beer and snacks, but the general economic situation and the weather significantly affect the turnover as well.

According to the household panel analysis of the GfK Hungária market research company, during the 2006 FIFA World Cup beer consumption excessed the seasonal high trends, despite the fact that in June 2006 weather was not warmer than the average. During the first month of the event salty snacks also performed well. (MTI)