Guerrilla beer marketing – Picture of the day
It happened at Perth airport in Australia that a can of beer, an Emu Export Lager, appeared on the baggage conveyor belt. Bystanders immediately started taking pictures of the shocking, or rather, shockingly funny incident – the pictures taken of it were quickly found by the media, so then millions of internet users knew that the Swan brewery produces Emu Export beer (the “export” here is not the term related to trade, but a type of beer of southern German origin). If it was conscious, we raise our hats!
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