Fresh scent for 24 hours a day – innovation from Persil
Scents are around us all day – we wake up every morning with the smell of freshly brewed coffee, after the shower we smell freshly laundered towels, than we enjoy the fresh scent of our clean shirt.
Thanks to Henkel’s new micro-pearl technology, in the future the Persil Fresh Pearls by Silan will have longer lasting fragrance.
The point of the micro-pearl technology is that the parfume is closed into small pearls in the detergent, that remain after the washing of clothes, and the fragrance will be issued when a mechanical affect occures like rubbing. Thus, every move and touch again and again give fragrance up to 24 hours a day.
The new Fresh Perals by Silan detergents can be found at the stores from July.
![](https://trademagazin.cdn.webgarden.io/uploads/media/2010%2007/Persil%20Fresh.png)
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