Professional coffee at home
In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés and 173 teas were sold per unit. At the same time McDonald’s management considers McCafé a real success story because after the introduction of espressos they sold 40 percent more coffee. In Hungary McCafés’ turnover surpassed HUF 890 million in 2009, growing by 15 percent form the previous year.
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