For cooking, storing and carrying

The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009. Bin bags are the biggest segment with a 45 percent share, followed by aluminium foils at 30 percent. Anikó Radosiczky, marketing manager with Trade 90 member of Sarantis Group Kft. says: – Consumers are really sensitive in this category. The economic recession intensified this sensitivity, so manufacturers and distributors have to come forward with communication and promotion ideas that make consumers leave cheaper products behind. Brand loyalty is not characteristic of the category. Consumers do not buy large amounts even when there are price promotions. TRADE 90 Kft. is present on the market with three household brands.

FOX offers a limited selection of products, basically at the same price level as private labels. HEWA offers a wider selection and it represents the medium price level. FINO is the company’s premium product range – aluminium foils are 22 percent thicker on average than competitors’. One of the company’s novelties is FINO Paper Sandwich Bag, the perfect choice for environmentally conscious shoppers. FINO roasting bags are ideal for making healthy meals really quickly. In its communication strategy, TRADE 90 Kft. focuses on FINO: since early 2010 they have been cooperating with the TV programme STAHL’s kitchen. They prepare for the grill season with a KOTÁNYI – HEWA promotion.