Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly available. Every consumer passes through the cash register zone and while waiting to pay they spend 2-3 minutes there on average. It is a stressful period for them – but a well-organised and stylish cash register zone may generate positive feelings in them, probably resulting in their return to the shop. Wrigley’s new approach considers this zone a hot spot of the shop that needs special treatment and can generate extra profits. Wrigley provides partners not only with excellent products and strong brands, but also with display solutions (floor stands and planograms). Since Wrigley’s portfolio consists exclusively of impulse products, chewing gum sales take place in the cash desk area. Therefore display is of utmost importance – if they do not find the product they will buy it somewhere else, as they are loyal to their favourite brand. The cash register zone has to be planned with the greatest care, taking into account the psychology of shopping decisions. Wrigley Hungária Kft. guarantees the best solutions with its unique floor stand displays, designed and manufactured by the company.