Lemon juices are in top condition

Trying to eat healthier opened the way for a more creative usage of lemon juices. Another significant step forward has been taken in packaging. New designer bottles gradually replace the old yellow plastic ones, trying to position the product higher. Demand is increasing for the more expensive products with higher fruit content. At the same time, the price of base materials also grew. Ágnes Chvojka, Maspex Olympos Kft.’s Junior Brand Manager says that consumers still associated lemon juice with the Olympos brand, carving out a 50 percent market share. According to Krisztina Kuti, brand manager with Maresi Foodbroker Kft., juices made from lemon concentrate, lemon and lemon volatile oil must be differentiated. The economic crisis slowed down the sales of producer brands. Now they try to increase their in-store visibility by new packaging solutions. Creating new occasions for consumption is another way forward. For instance, Olympos’ 100 percent lemon juice is perfect for making lemonades, cocktails and dishes. Ágnes Chvojka is happy to tell us that the novelty was received very well. The new designer bottle also emphasises high quality. The transparent bottle of Limmi, distributed by Maresi Foodbrokers, is also a designer product. – Our lemon and lime juices are not made from concentrates, we use Sicilian fruits to make quality products – says Krisztina Kuti. Cost effective solutions are used on the small lemon juice market to communicate with consumers and provide information.