Metro Group launches efficiency programme

The Group’s structures will be simplified to realise the maximum growth momentum and customer orientation while significantly reducing costs. 15,000 of staff will be fire.

 Metro Group in Germany has launched a
comprehensive efficiency and value-enhancing programme called Shape
2012. It aims to ensure profitable growth in the long term, to
increase customer awareness of the brand and to make the company more
transparent, less complex and more efficiently managed. Key pillars
of the plan include turning each store banner into independent profit
centres with their own buying and logistics structures.

The intended potential for profit
improvements until 2012 and beyond will amount to EUR1.5 billion.