foodora: This is how Hungarians shop for Easter

foodora analyzed four-day Easter order data from five markets – Austria, Sweden, Norway, the Czech Republic and Hungary – between 2022 and 2025. The research looked at, among other things, how chocolate purchases, meat and vegetable consumption developed during the Easter holidays

 Hungary dominates dark chocolate orders and leads the shift towards smaller-sized sweets 

Foodora looked at what sweets, more specifically chocolates, are most sought after by shoppers. The data shows that milk chocolate remained the most popular choice in all five markets: it accounted for 91 percent of all chocolate sold over the years, although there has been a slight shift towards white and dark chocolates in recent years. Interestingly, among the foodora countries, Hungary is the country where the most dark chocolate is purchased at Easter, with this type accounting for 14.7 percent of chocolate orders in 2025, almost double the level in 2022.  

 In the past four years, Hungarian customers have also been at the forefront of ordering white chocolate, with only the Czechs ordering more of this variety. Overall, milk chocolate is still the most popular, but its share of nearly 78 percent in the four-year average is the lowest of the five countries studied.  

 Hungarian consumers are mostly looking for smaller-sized products. Hungary has undergone the biggest transformation in the small-sized products market. The 0–50 g segment grew from 41.9 percent (2022) to 61.7 percent (2025), an increase of almost 20 percentage points. Today, two out of three chocolates sold are under 50g. 

“The data also shows that there are two exceptionally busy periods for Easter holiday shopping. One is more than a week (8 days) before Easter Sunday, and the other is 3 days. That is, the field is divided into those who plan ahead and those who shop last minute. This coincides with the fact that more and more people are using the foodora platform for larger purchases in addition to last-minute, filling purchases”

– said Péter Garay, CEO of foodora Hungary. 

The surprising star of the Easter table: chicken 

According to data from foodora, Hungarians have been eating chicken the most on their festive table for years: among the markets studied, only Hungary leads the ranking of Easter meats every year, ahead of ham made from pork. In 2025, the proportion of chicken exceeded 55 percent, while ham was included in the virtual basket in nearly 43 percent of meat orders, and this difference has been stable since 2022. On the other hand, veal and lamb are almost not sought after by Hungarians.  

However, the shift in the field of vegetables is clearly visible: the weight of fresh products is increasing year by year in Easter orders. More and more fresh vegetables are being served to the tables, the proportion of these products was 78 percent in 2022 and increased to 84.5 percent by 2025, while the share of frozen vegetables remained at 15.5 percent. This level was still enough to put Hungary in second place after Sweden in terms of the number of frozen vegetables purchased.