Consumers show interest in small neighbourhood shops

A survey by Miutcánk – done with 850 internet users in early October in connection with the #ibuyitlocally campaign – points out that the majority of consumers, 95 percent like to know about neighbourhood shops and three quarters of them visit these small shops too.

They do so in spite of the fact that three quarters of respondents name supermarkets as their favourite store type. 60 percent of the survey’s participants said they shop in these neighbourhood stores because they are close to where they live. It is noteworthy that 20 percent frequent them because they would like to support local businesses.

Miutcánk co-founder Gáspár Horváth told: In these shops mutual trust can develop between customers and shop assistants, which isn’t possible in larger and busier grocery stores. The survey has also revealed that 60 percent of respondents don’t go to small neighbourhood shops because they think product prices are too high. //