Magazine: margarine plays an important role in shopping frequency

Margarine retail sales declined by 3 percent in both value and volume in the April 2010-March 2011 period, compared with the same period a year before. The annual market was in the value of HUF 21 billion – this makes margarine one of the top 15 food categories from the 90 measured by Nielsen. Retail channels with units bigger than 400m² increased their market share by 1 percent to 67. Private label margarines lost 1 percent of their market share and were at 18.