Place of origin is important information

According to the latest 1,000-person shopper survey by Perception Research Services (PRS) published in British trade magazine The Grocer, 89 percent of Brits check where the fresh product they buy comes from. 66 percent look for country-of-origin info on alcoholic drink labels and 60 percent do the same with pre-packed food. One third of participants said they are willing to pay more for products labelled ‘Made in the UK’