The operation of the social marketing fund of the milk sector continues

By: STA Date: 2024. 01. 02. 10:00

The way to preserve health is through healthy nutrition, which is why the Ministry of Agriculture continues to support the promotion of milk consumption with all means. To this end, the ministry maintains for another three years the obligation of sector players to pay into the Community Marketing Fund operating at the Milk Product Council.

(Photo: Pixabay)

One of the most nutritious foods is milk, which is not only delicious, but also healthy, full of valuable proteins, vitamins and minerals. The Ministry of Agriculture is therefore committed to encouraging milk consumption. Evaluating the results of the community marketing activities of the dairy sector and supporting the self-regulation of interprofessional organizations, we maintain the obligation of sector players to pay into the Marketing Fund for another three years through an AM order. The aim of the Dairy Marketing Fund is to encourage consumers to consume more, more frequently and more consciously, milk and milk products, and to support the education of children and young people to motivate them to consume milk and milk products. Thanks to the resources, it is also possible to help in the development of health-conscious nutrition by promoting the consumption of milk and milk products, and by presenting the diversity of dairy products and their role in healthy nutrition.

The amount of the payment to the Marketing Fund is regulated by the published regulation

The amount of this is half a thousandth of the net sales revenue generated in the calendar year preceding the current year from the distribution of milk and milk products of a milk processor operating in the territory of Hungary, as well as a dairy sector operator engaged in wholesale or retail trade.