Continues to promote fish consumption

(Photo: Pixabay)

The AMC Nkft. Between January 1, 2025 and December 31, 2029, a comprehensive communication and promotional campaign will be implemented to promote sustainable aquaculture products and domestic fish consumption with the addition of the Hungarian Fish Management Operational Program (MAHOP), the release said. The $ 700.35 million non -refundable EU funding and domestic co -financing is called the goal of discovering the healthy, delicious and diverse consumption opportunities of fish dishes.

The campaign for the former “get it!” Continue program, use integrated communication channels, emphasis is on digital platforms and social media

Events and Road shows, tasting, spectacular kitchens and eduration elements are also included, and a novelty is a national restaurant competition, which will include restaurants in the promotion of fish consumption. The total funds for Mahop plus is HUF 21,274 billion, 70 percent of which is the funding of the European Sea, Fisheries and Aquaculture Fund (EMAA), with a national co -financing of 30 percent, AMC said.

MTI