Budapest Winter Invasion to continue

The last campaign, which attracted a unique pool of 88 participating service providers, generated 50,000 extra guest nights for Budapest.

The hotels that participated in the
successful endeavor opted to continue few months ago, which based on
the decision of the BWI Steering Committee prompted organizers to get
down to uniting their forces and financial resources once more this
year and to issue a campaign call yet again using the same name,
under identical terms and for the same period (December 1, 2008 March
31, 2009). The purpose has also remained the same: to promote
Budapest, the sales of Budapest hotels, restaurants, the flights to
the Hungarian capital and the turnover of guest at Budapest Airport
in the off-season.
Essentially, the sales action offers guests
the 4 nights for the price of 3 in participating Budapest hotels.

According to the plans, the cooperating
partners of the marketing action will include Budapest's three, four
and five star hotels, the Hotel Association of Hungary, the Hungarian
National Tourist Office, Malév Hungarian Airlines, the Tourism
Office of Budapest, Budapest Airport, the Budapest Festival Center
and other tourism service providers.
Based on guest turnover data
and the results of the previous rounds, the key target markets of the
upcoming BWI campaign include Germany, the United Kingdom, France,
Italy, Spain, Russia, Austria, Poland, Ireland, the Nordic countries,
Romania, Slovakia and Israel.
The cooperating partners will resort
once again to their most efficient communication tools in order to
promote the campaign, including for instance the involvement of the
network of foreign representations of the Hungarian National Tourist
Office supplemented by the independent multilingual website
(www.budapestwinterinvasion.com ) of the campaign radiating its own
unique image and providing space for each participating partner to
appear.
As a new key element we ll integrate real time booking
opportunity into the rewamped website, which will highly increase the
effectiveness of the campaign and will provide a much more reliable
measurement of its results.
This time, the organizers wish to
focus even more heavily on disseminating information about the
cultural events, sightseeing options, gastronomic, sports and other
programs designed to add a touch of color to spending a break in
Budapest in connection with the campaign.

Joint marketing actions and campaigns
conducted with the involvement of the providers of tourist services
and strategic partners may reach higher echelons of importance due to
the concentration of resources and may also be more efficient through
presenting specific offers. Consequently, the organizers seek to have
even more participants sign up for the campaign than last time, to
enlarge the scope of participating service providers and to get the
total value of funds expendable for the purposes of the campaign to
reach HUF 150 million.
The Hungarian National Tourist Office has
again volunteered to coordinate and to play an active role in
promoting the BWI campaign. The HNTO is also one of the co-financiers
of the action as it has agreed to contribute the same amount to the
campaign funds raised by the cooperating partners.
The promotion
of the campaign will begin at the end of September.