Magazine: The majority of Hungarian consumers mostly improvise when buying food

Hungarians’ main motives for buying food are very different from the European average. Most Hungarians improvise and go shopping when they have run out of something. On the contrary, the majority of consumers in 28 European countries (from the 55 surveyed by Nielsen) plan their shopping trips in advance and their goal is to replenish their food stocks. 39 percent of Hungarians said in the survey that they are mainly instigated to go shopping if they have run out of something; 24 percent said they go shopping if one or more important items have become necessary to have in the household. A major factor in this type of consumer behaviour is that many stores are open long hours, even at weekends.