Internet in focus

Google held a conference on e-commerce with the Association of Electronic Commerce on 22 November, in Budapest. On-line marketing was the subject discussed in the morning with case studies about the potential of interactive advertising. In the afternoon, experts from Google spoke about the possibilities of using Google to promote business and recruit new clients. Online advertising represents a 7-8 per cent slice of the entire advertising market with a value of HUF 13-14 billion.