Mystery shopping is in the focus
In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services of retail and service providing units are measured. Felícia Pauks, GfK Hungária’s Mystery Shopping manager told that mystery shopping is an important measurement of the level of service, the results of which can be put into practice without delay and customers notice and appreciate positive changes.
Related news
More related news >
Related news
New survey: consumers don’t want toxic chemicals
A new survey across five countries has revealed serious concerns…
Read more >Fresh milk sales have turned into losses – GVH graph highlights
A new and previously overlooked issue has come to light…
Read more >Corner stores are slowly disappearing: 22,000 stores have disappeared in four years
By the end of 2024, more than 5,200 retail stores…
Read more >