Mystery shopping is in the focus

In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services of retail and service providing units are measured. Felícia Pauks, GfK Hungária’s Mystery Shopping manager told that mystery shopping is an important measurement of the level of service, the results of which can be put into practice without delay and customers notice and appreciate positive changes.