Consumers mainly use generative AI to search for products

By: Trademagazin editor Date: 2025. 03. 11. 10:52

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Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience.

Négyből három megkérdezett nyitott a generatív AI ajánlásaira

This article is available for reading in Trade magazin 2025/2-3

In a recent survey by Capgemini, conducted in North America, Europe and 12 countries in Asia Pacific, 46% of respondents are enthusiastic about the impact of generative AI on online shopping. 58% of consumers are already replacing traditional search engines with generative AI tools when searching for products and services. //