Consumer centricity is key to private label growth – PLMA Summit in Copenhagen

By: Trademagazin Date: 2025. 09. 09. 11:07

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

On 28–29 October 2025, Copenhagen will host the PLMA Annual Private Label Summit, focusing on one key question: what do today’s consumers expect, and how can private labels deliver? Organized by the Private Label Manufacturers Association (PLMA), the event will bring together retailers, manufacturers, and industry decision-makers to explore how private labels can evolve from price-driven alternatives into loyalty-building brands that establish lasting customer relationships.

“With stronger relationships, private labels can move from transactional solutions to trusted brands.”

– emphasized Peggy Davies, President of PLMA.

Programme Highlights

Kantar: keynote on the role of AI and consumer data in predicting trends, protecting margins, and enhancing customer engagement.
Institut for Kundetyper: insights into the emotional drivers of consumer behaviour, using academic tools to uncover unconscious purchasing habits.
Dunnhumby: case studies on Tesco’s loyalty strategy and how private labels can strengthen consumer engagement in uncertain times.
Simon-Kucher & Partners: presentation on shifting from operational to commercial excellence, focusing on pricing strategy, perceived value, and customer understanding.
United Nordic: benefits of a cross-border private label strategy and opportunities for sustainability cooperation.
Agristo: success story demonstrating how a consumer-first mindset drives innovation.
Rema 1000 Norge: case study on how the retailer navigates today’s challenging market.
Closing panel: key takeaways and practical applications, featuring experts from Coop Denmark and Nopa Nordic.

Market Insights and Store Tour

The conference opens with a presentation by Euromonitor on Scandinavian retail trends, followed by store visits to leading Danish supermarkets and discounters, giving participants a firsthand look at private labels in action.

Registration

The PLMA Annual Private Label Summit is open to PLMA members, retailers, manufacturers, and trade press. The conference fee includes access to all sessions, lunches, networking events, and the store tour.
For more information: www.plmainternational.com,