Customer trust is getting worse

Whereas the FMCG market witnessed a significant decline in terms of volume in the first half of the year, clothing items sold quite well, the latest data from market research company GfK Hungária illustrates.

Following a strong setback in the last few years, the clothing market seems to be on the way out of decline: Hungarian households spent nearly as much on clothes in H1 2011 as they did in the first half of 2010.

But there are wide differences within the sector; while shoes sales went up both in volume and value during the period, the sales of outerwear fell back.

The role of fashion chains, hyper- and supermarkets and second-hand shops has increased. In the overclothes segment, fashion store chains are the first port of call when shopping: their market share is more than 15%.