The Hungarian households have adapted to the crisis

According to GfK Hungária’s latest datas; as the result of the crisis, the Hungarian households initially tried to save on clothes and travelling. In 2009 even the food and household chemical goods purchases decreased.

According to the survey; last year, the Hungarian households spent 3 percent less on daily consumer products and in the second half of the year ,cheap and discount products came to the fore.
According to Kozák Ákos, Executive Director of GfK Hungária Market Research Institute; in the first months of this year, the households’ consume propensity increased, but it is still a question, if it will appear in specific purchases, or the moderation of consumption continues.