Go physical stores!

Several articles are focusing on the advantages of shopping the traditional way and stressing the importance of retaining competitiveness when online giants such as Amazon are entering the market of FMCG products. The new buzzword is ‘omnichannel shopping experience’ but this can’t be guaranteed unless there is real content behind it. Shop owners must first check whe ther they have the traditionally expected advantages such as fresh products, helpfulness and service with a smile. The next step is launching a website offering a wide range of online services, from a newsletter to ordering to recipe tips. For instance in the UK it is a popular service that customers order the goods they buy daily online, which are packed for them by the time they get to the shop, where they only have to spend time selecting the fresh products they want to buy.