Target to launch paid membership program to rival Amazon Prime, Walmart+
Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.
Target on April 7 plans to debut Target Circle 360, a paid membership program that builds on its Target Circle loyalty program, the company announced Tuesday. The new program will offer unlimited free same-day delivery for orders $35 and up, along with free two-day shipping, rivaling similar offerings from Walmart and Amazon.
Target will offer three membership options – Target Circle, which will remain free; Target Circle Card (formerly Target RedCard) and Target Circle 360. As part of a launch promotion, the paid Target Circle 360 memberships will cost $49 for the first year for noncardholders who sign up by May 18. After that, the annual cost for noncardholders is $99. For Target Circle cardholders, the annual cost will be $49.
At the same time, Target reported earnings, with Q4 revenue up 1.7% year over year to nearly $32 billion. Comparable sales fell 4.4% in the fourth quarter. For the year, revenue fell 1.6% to $107.4 billion from $109.1 billion a year earlier. Comps for the year fell 3.7%, while full-year operating income grew 48% to $5.7 billion from $3.8 billion a year earlier.
Retail Dive
Related news
Target would also follow in Temu’s footsteps: they would innovate with direct delivery
The American discount chain Target is working on a new…
Read more >Social media replaces search engines as key shopping, discovery tool
Platforms like TikTok and Douyin are growing rapidly. Nearly half…
Read more >Amazon Launches Online Store In Ireland
Amazon has launched its online store in Ireland, offering customers…
Read more >Related news
Fitch: Global economy recovering as tariff war eases – China and US may drive growth
Fitch Ratings expects stronger-than-expected economic performance in 2025: according to…
Read more >Melon import volume drops by 51 percent
Compared to last year, the volume of melon imports has…
Read more >The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >