Payment Experience Report: 6 out of 10 of us have made purchases while lying in bed, but at least it was planned

The popularity of card payments is growing steadily

58 percent of Hungarians have already shopped while lying in bed, while many have given up ordering while sitting on the toilet or during work hours. Although the e-commerce market is developing dynamically (the turnover in 2021 was HUF 1,200 billion), according to the nationally representative research conducted for the 3rd time this year, the real golden age of the sector will come when the 24,000 smaller, Hungarian-operated webshops can keep up keep up with customer needs. And for this, they not only have to get into the bedrooms, but they also have to pay attention to security, because according to the Hungarians, this is still one of the most important decision-making aspects.

We don’t shop at the toilet anymore… so often

In the last 2 years, both retailers and customers have been looking for a place for online shopping in everyday life. The 2 years after the outbreak of the pandemic can be called the period of extremes – according to the Payment Experience Report supported by Mastercard, Hungarians’ willingness to experiment is clearly demonstrated by the fact that in 2021 twice as many people went e-shopping while playing sports and three times as many while shopping in stores than this year. It seems that by 2022, our e-shopping habits will begin to change again: this year, compared to 2021, significantly fewer people order work from the Internet (45% VS 40%), sit on the toilet (17% VS 12%) or watch TV (52% VS 45%) meanwhile, while the bedroom tops the list, 6 out of 10 of us have already bought while lying in bed.

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