Nike is entering the subscription business with a kids’ sneaker club

The No. 1 sneaker retailer in the U.S. is launching a subscription service for kids called Nike Adventure Club.

It will allow parents to order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively. The last option shaves off $10 per pair of Nike shoes purchased, with the average kids sneaker retailing for $60.

The launch comes just as the back-to-school season is in full force. Kids is one of the fastest-growing categories on Nike.com.

CNBC