The chocolate is more delicious, if we believe that its Swiss

By: trademagazin Date: 2011. 08. 29. 12:21

If you check is scientifically, it turns out, that people do not feel the Swiss chocolates, the famous and expensive wines of California, more delicious, but a Chinese piece of chocolate, wines from India.

U.S. researchers in their study, published in the Journal of Consumer Research, gave a  resounding slap to anyone who thinks that our sense of taste and opinion is very objective.

The tested people were university students. “If they were told before the test that the chocolate is from Switzerland, they felt finer than the chocolate from China ” – said the leader of the study. If they were told that the chocolate is from Switzerland, and it was from China they felt the same because they originally expected worse from the Chinese product – reports MTI.

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