GfK: the consumption indicators of people over fifty are notable

The group of people over fifty is representing an imcreasing ratio within the ever-shrinking population, so their consumption habits are non-negligible.

This age group is economically active, its financial position is balanced, has savings and insurance products. According to the datas of GfK, the domestic silver generation is moving dynamically on the way of digitalization, and even though in the use of mobile devices this age group seems somewhat more careful, the proportion of those over 50 who are banking online is the same as the proportion measured in the younger age groups.