Festival buzz at the 60th anniversary EuroShop trade fair

By: Trademagazin Date: 2026. 02. 27. 13:00
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Ildikó Kátai from the scene

The tried and the new, the analog and the digital, the dazzling and the astonishing, the East and the West will all be on display at the 3-yearly event in Düsseldorf that has been going on since Sunday.

Hungarian stands are also reporting huge interest. They have already met with several domestic traders, brand manufacturers, experts from several European countries, but there have also been visitors from South America, Asia, the USA and Australia. Szilvia Máté, the Hungarian representative of the fair, the managing director of BD-Expo and the staff of the Hungarian Consulate General in Düsseldorf also listened with pleasure to the reports of their compatriots.

Kristóf Tuza and Dr Ildikó Németh, Foreign Trade Attachés at Euroshop

Various robots, small and large, humanoids too, can be seen in the crowded aisles. The most speculated is a Transformer towering several heads above the crowd, frightening to many. It is not known whether there is a human in it or it is completely a robot, but almost everyone is filming it, so the effect is undeniable.

At the Laurel stand, the In addition to the hybrid store solution that debuted in Szeged, there is ongoing, heightened interest in AIDA, a self-developed AI data cube solution. All of this will also be available for viewing at the Sirha Budapest Future Store stand opening next week.

Laurel team

Laurel and AIDA

Shopguard has been exhibiting at EuroShop for years. Their merchandise protection devices are legendary, leading the way in world-class anti-theft solutions, used by retailers on every continent. The ID-Key alarm system, the product protection rail built into the cash register and the “spider web” designed for Smartwrap boxes generate continuous interest.

Smartwrap and product protection cash register rail

The Interchange team designed an automatic kiosk to enhance their currency exchange service. You can insert paper and metal money from multiple countries at once and get the selected currency back, which you can even try out on the spot. The use of cash is still strong in some countries, as evidenced by the large number of stands specializing in this area in the 5 pavilions.

Interchange

Scansign’s colorful letters will inspire creative ideas in many interested parties. The visitors to the fair have already written names and surprising words from the illuminated letters placed on the metal rail, while they are thinking about how these messages would look on the walls of their own shops, restaurants and offices.

Scansign

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