His and hers sausages in Germany

By: trademagazin Date: 2013. 07. 01. 11:00

Edeka supermarkets are selling men's and women's sausages. The gents' meaty treats are described as “hearty, strongly-spiced,” while the ladies' sausages are “lean.” – the German edition of the Swedish newspaper wrote.

In a marketing move ignored by the German press – but described in a blog post from feminist journalist and political scientist Antje Schrupp – the women's sausages were made half the size of their masculine counterparts, and are significantly more expensive.

To further catch the eye of male and female sausage-lovers respectively, the packaging is also gender- if not particularly sausage- appropriate.

The male sausage features an alluringly-clad woman – in front of a flaming background – while lady shoppers are being drawn to part with their hard-earned cash by a topless gentleman with excellent muscle tone in front of a serene, cloudy background.  (MTI)

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