His and hers sausages in Germany
Edeka supermarkets are selling men's and women's sausages. The gents' meaty treats are described as “hearty, strongly-spiced,” while the ladies' sausages are “lean.” – the German edition of the Swedish newspaper wrote.
In a marketing move ignored by the German press – but described in a blog post from feminist journalist and political scientist Antje Schrupp – the women's sausages were made half the size of their masculine counterparts, and are significantly more expensive.
To further catch the eye of male and female sausage-lovers respectively, the packaging is also gender- if not particularly sausage- appropriate.
The male sausage features an alluringly-clad woman – in front of a flaming background – while lady shoppers are being drawn to part with their hard-earned cash by a topless gentleman with excellent muscle tone in front of a serene, cloudy background. (MTI)
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