Sustainability in consumer behaviour: Mintel’s global report 2024-25

Purpose and importance of the report

Mintel’s Global Outlook on Sustainability is the world’s leading consumer sustainability study, tracking environmental and social priorities, purchasing trends and engagement in the largest economies. The report provides valuable insight and inspiration for businesses on how to position and prioritize their products and services in an increasingly sustainability-conscious world.

According to the report, household consumption is responsible for 60-70% of global emissions, so changes in consumer behavior and business practices are key to achieving sustainability goals.

Main topics of the report

The report focuses on three critical topics:

• Consumer Feelings and Attitudes: Assesses consumers’ concerns, optimism and efficacy, and political attitudes about climate justice, trade, and government action.
• Consumer Behavior: Analyzes in detail what consumers do and buy, and how sustainability fits into their purchasing priorities.
• Challenges and Solutions: Addresses issues of consumers’ reduced sense of impact, the challenge of the “value/action gap”, and their attitudes towards corporate claims and neglect of sustainability. Analyzes the best tactics and approaches to make responsible products and policies attractive to consumers.
  Report details

The survey was conducted with 10,000 respondents in ten leading economies: USA, Brazil, UK, Spain, France, Italy, Germany, China, Japan and India.

The analysis highlights changing behaviors in the areas of diet, recycling, fashion, food shopping, energy consumption and transport. It explores how consumers and brands can achieve the greatest impact and what marketing communication elements and labels they value.