Nestlé Purina boosts innovative, sustainable home delivery in Chile
In Chile, Nestlé Purina started a pilot for an innovative bulk delivery system for its Purina Dog Chow products. In partnership with the Algramo Certified B company, a social company focusing on reusable packaging, Nestlé Purina now offers a new shopping experience in which a mobile app and electric tricycles are at the core of the service.
The mobile app is easy to use: The pet owner simply selects one of two Purina Dog Chow products and chooses the time and day for delivery. One of three electric tricycles circulating in 8 communes of the Chilean capital Santiago will then deliver the pet food to the consumer’s front door. The Algramo salesperson will help the consumer to select the desired quantity on the screen – and the product will be dispensed into a reusable and refillable container.
Nestlé
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