L’Oréal presented innovations that are sustainable and help communities at the Viva Technology conference

By: Trademagazin Date: 2023. 06. 13. 11:38

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L’Oréal presented a number of Beauty Tech innovations in Paris at the Viva Technology conference, which aim to make beauty accessible to everyone, true to the motto of the beauty industry company. The Water Saver technology was on stage, which has saved 42 million liters of water so far, the Lancôme HAPTA, which helps people with limited mobility to apply make-up, and also presented the three-year partnership between L’Oréal and Alibaba, launched for the first digital circular economy in China.The innovations highlighted beauty as a force for individual and collective good and represented the intelligent and sustainable beauty industry innovations and digital services, as well as data-driven diagnostic tools for personalized and virtual beauty.

At the L’Oréal VivaTech stand, technologies were presented, the development of which the company used the opportunities provided by data, technology and artificial intelligence in order to support consumers in easier orientation and help them to find beauty care products tailored to their unique needs. and access services.

L’Oréal is participating in VivaTech for the seventh year now, presenting its technology-based innovations and partnerships. The company brought inclusive beauty technology solutions to the conference, such as Lancôme HAPTA, designed to make makeup easy for people with physical limitations; diagnostic and coaching tools such as La Roche-Posay SPOTSCAN, Giorgio Armani META PROFILER™ and Kérastase K-SCAN; 3D shu: brow by shu uemura, representing personalized beauty care technology, which supports professional eyebrow painting at home; the L’Oréal Paris COLORSONIC easy-to-use, “mess-free” home hair coloring tool and the Maybelline Beauty App for virtual make-up. L’Oréal Professionnel WATER SAVER was presented as a sustainable beauty care technology solution, which has saved more than 42 million liters of water so far, but the conference also debuted the innovation of L’Oréal’s partnership with IMPACT+, which measures the effects of their digital media activities, and the three-year partnership between L’Oréal and Alibaba, launched for China’s first digital circular economy, to reduce the impact of their e-commerce activities.