Green Factory Completes Acquisition Of Eisberg Operations In CEE

This deal significantly bolsters Green Factory’s ambition to become the dominant player in the processed fresh-vegetable and ready-to-eat salad market across the region, ESM Magazine reports.

The acquisition includes Eisberg’s facilities in Legnica (Poland), Gyál (Hungary) and Pantelimon (Romania).

This move marks Green Factory’s entry into the Romanian market and substantially strengthens its existing presence in Hungary and Poland.

With this acquisition, Green Factory’s consolidated annual revenue is projected to exceed PLN 1.3 billion (€306.7 million).

The combined entity will operate eight production facilities across the CEE region and employ more than 1,500 people.

This expansion enhances its ability to deliver fresh convenience food to millions of consumers daily across 12 regional markets.

For over three decades, Eisberg has been producing pre-packaged salads and mixes in Hungary and acting as a fresh-convenience production pioneer in Romania.

‘Farm-To-Table’ Model

Green Factory’s business model is based on its vertically integrated ‘farm-to-table’ model, encompassing every stage of the food supply chain, from salad cultivation through Green Crops (one of the largest producers of fresh vegetables in Poland and Italy) and innovative hydroponic greenhouse systems (SVI – Smart Vegetables Innovations), for year-round supply, to food processing, packaging, and dedicated cold-chain logistics provided by GFL.

Artur Rytel, CEO and chair of the board of Green Holding, said, “This transaction opens entirely new opportunities for us in the region, particularly as we enter the Romanian market and strengthen our presence in Hungary.

“By working together with Eisberg’s experienced and dedicated team, we will build a more innovative and competitive organisation that can deliver even greater value to our partners and consumers, while also offering new career opportunities for our employees.”

Gyula Pál, managing director of Eisberg Hungary, commented, “With this acquisition, Eisberg’s Hungarian and Romanian teams will continue their operations as part of an international group with a strong focus on the region.

“From now on, our clear goal will be to become the region’s leading salad company, while our commitment to quality, freshness, and responsible nutrition will not change.”

Michał Wólczyński, CEO of Green Factory CEE, added, “In recent years, we have grown from a local producer into a regional leader across several Central and Eastern European markets. This is a milestone for the entire group and the beginning of a new growth phase, built on quality, innovation and responsibility.”

Global law firm Clifford Chance advised Green Factory on the acquisition.