This year, Eisberg supported the mission of the Breast Cancer Awareness Association with half a million forints.

By: Trademagazin Date: 2025. 12. 01. 11:32

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In October, brands around the world turn pink to draw attention to the life-saving importance of early detection of breast cancer. Eisberg took an active role in the campaign this year as well: the Pink Mix salad and vegetable mix was on store shelves for the fifth time. The proceeds from the sale will support the work of the Breast Cancer Association this year as well. In this way, customers not only make conscious decisions about their diet, but also play a role in ensuring that the message of the importance of mammography screening reaches as many women as possible.

Fundraising with the Pink Mix product

This year – for the fifth time – Eisberg Hungary Kft. donated 10 HUF for every package of Pink Mix sold to the Breast Cancer Association. Most of our partners helped spread our message through newspaper ads, so between September 25 and October 31, nearly 50,000 Pink Mix products were sold, helping the association’s mission to reach even more women with the life-saving message: early detection is key. The Breast Cancer Awareness Association will use the donations worth more than HUF 500,000 collected during this year’s campaign to support those affected.

Eisberg has also joined Tesco Hungary’s “Go Pink” campaign for the second year. October 1–31. supports the Oncology Department of the Szent Margit Hospital in Budapest with an additional HUF 5 for each package, thus strengthening the importance of the October awareness campaign.

“Pink Mix is not only a seasonal product for us, but also a message: we want to show that we can contribute to the prevention of breast cancer with small conscious decisions, even with a purchase or screening. This year we tried to be personally present at as many events as possible and take this message with us, because we believe that with the help of our product we can also build a community around an important cause. We thank our partners for standing by us year after year, and to everyone who contributed to this noble cause with their purchases!”

– said Laura Spielmann, Marketing and Communications Manager of Eisberg Hungary Kft.

Unprecedented collaboration 160 on site

The Breast Cancer Awareness Association launched its national Pink Gastro campaign this year, which was a greater success than ever before: a total of 160 locations — including restaurants, pastry shops, and two catering services — joined the initiative. The pink – attention-grabbing – graphic materials placed at the participating locations, as well as the iconic pink bow, drew attention to the life-saving importance of early diagnosis this year as well.

“This year’s Pink Gastro campaign was a fantastic success – there has never been such a large collaboration as now. 160 locations joined, including restaurants, pastry shops and public catering establishments. In addition, many athletes – from handball players to hockey players – stood by us in support of the cause. This year we gave informative, educational presentations to employees of more than 10 multinational companies – we owe a huge debt of gratitude to everyone who was part of this wonderful month.”

– emphasized Borbála Halom, founder of the Breast Cancer Awareness Association.

Eisberg contributed to the promotion of the topic this year with more than a ton of Pink mix product samples and a national presence, from the Inner Pink Day to the Budapest Medical Conference. Among the highlighted events was the SuryaSoul – Dance of Life dance meditation organized by Nóilélek Yóga and the Breast Cancer Association, at which Laura Spielmann and Anikó Osgyán represented Eisberg. More than 40 affected and non-affected people connected here — according to Borbála Halom, “the connection of women was almost tangible” — and the special afternoon ended with a joint cake-making ceremony related to the Breast Cancer Association’s 10th birthday.