Actimel survey: one-third of the respondents do not regularly eat breakfast

According to the Actimel Breakfast Routine Survey carried out in January 2015, 33 percent of the surveyed 600 adults between the ages of 25 and 60 do not eat breakfast regularly, and only 67 percent take in nourishment after waking up every day.

Actimel is committed to improve this situation, therefore the brand is setting up the breakfast zones in Budapest, to draw attention to the importance of having a breakfast. The awareness campaign is also supported by D. Tóth Kriszta, Tatár Csilla and Debreczeni Zita, who personally visit the Actimel Breakfast zones.