Do you recognize the athletes in MBH Bank’s Olympic short film?

By: Trademagazin Date: 2024. 07. 26. 11:53

A whole range of active and retired athletes appear in MBH Bank’s new campaign launched a few days ago, but unlike usual, not on the field, but as fans. After all, the main message of the bank’s campaign film is that, in addition to our world-famous athletes, everyone who fights for some goal deserves to be supported.

The public was already able to see MBH Bank’s new campaign on TV, on the Internet and on public surfaces, which was specifically timed for the time of the Olympics, and its theme was adjusted accordingly. The aim of the campaign is to draw attention to the importance of cheering and support. At the same time, he also emphasizes that there is reason to push not only at world events, but also in everyday life, everyone deserves support.

The main message of the campaign is simple and powerful: Let’s cheer. To each other.The sensitizing campaign started during the Soccer EC period (the previous film can be viewed here) continues in tune with the Olympics and continues to emphasize the importance of encouragement and support.

As a strategic partner of the Hungarian Olympic Committee and as the official bank of the Hungarian Olympic Team, MBH Bank assumes an important role in supporting athletes. In the campaign film, the sports icons appear in ordinary situations, where they inspire and push others together. This campaign encourages the viewer to celebrate everyone who goes their own way and fights for everyday victories. Cheering is for everyone, and you don’t need a sporting event to be a fan.