Rollable Like a Tube

Beiersdorf reports a breakthrough in bottles for Nivea body lotion: a new packaging design uses 50 percent less plastic. The bottle can be rolled up, similar to a toothpaste tube, making it easier for consumers to empty.

After a lot of research and development Beiersdorf reports a breakthrough in body lotion packaging design: The new Nivea Naturally Good Body Lotion bottle and cap uses 50 percent less plastic than the standard Nivea body lotion bottle. The new bottle is very thin and has a specially shaped base, the company explains. This makes it easy to squeeze and roll up, similar to a toothpaste tube. This makes it easier for consumers to empty the packaging.

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