Google Shopping is growing at an alarming rate

Google Shopping is growing at an alarming rate. Accounting for 55% of Google search ad clicks in the US, Google Shopping is a huge traffic-driving source, ultimately increasing earning potential for online businesses. Google product ads work.

Unlike traditional AdWords SERP (search engine results page) ads, to be successful with Google Shopping eCommerce advertisers need to take an SEO optimization-type approach. When creating your SERP AdWords ads you create campaigns, ad groups, descriptions and images, all in line with your chosen keywords.

With Google Shopping, however, Google is the one who determines when and where your shopping listings are shown, triggered by your bids, your store, and your shopping feeds. It’s fast becoming a popular marketing choice for eCommerce, with some studies proving that they result in as much as a 26% higher conversion rates for product listing than traditional search text ads.

So, what makes Google Shopping so successful? There are three things that play a part in Google Shopping success: feed creation and optimization, your bidding strategy, and campaign monitoring and optimization. In this guide we will take you through all the steps, from A to Z, to build and optimize your first successful Google Shopping campaign.