Dove Shower Gels shines in white

In accordance with the changing of the packaging of its products, Dove launched an educational campaign, to raise awareness of the importance of water consumption and to reach mental and physical balance.

Dove willing to draw attention by the packaging of its products to the importance of hydrating the skin and conservate the body moisture, so the all brands of the shower gels – except for the Pro-Age products – will get a new white package at the beginning of the year. White is the color of purity and hydration.
Dove also launched a campaign for the importance of hydration. During the campaign, Dove will draw attention to the importance of water usage and hydrate the skin.