Premium whiskey by Jack Daniel's available in Hungary from February

Sinatra would typically offer a toast using a glass of Jack Daniel’s during his concerts from the 1950s to the 1990s. “I can assure you he was very fond of Jack Daniel’s for many years,” said his son, Frank Sinatra Jr, at the global launch in Cannes.

Bottled at 45% abv, Sinatra Select is matured for longer than the core Jack Daniel’s bottling and made using whiskey matured in “Sinatra barrels” – which have carved grooves on their interior to expose the spirit to more wood.

The technique, used for the first time as the main component of a Jack Daniel’s blend, results in a faster-maturing whiskey with more noticeable spicy and smoky flavours and a richer character.