This is why SPAR won the award of excellence and the Birdy

Heiszler Gabriella
ügyvezető igazgató
SPAR Magyarország

At the Agóra conference Gabriella Heiszler, managing director of SPAR Magyarország Kft. told that about 90 percent of the products they sell come from Hungarian suppliers. In her presentation Ms Heiszler showed why they had won the Retail Award of Excellence – established by Hungarian Product Nonprofit Kft. and Trade magazin – and with this the Birdy statue made by ceramic artist Judit Karsay.

The prize rewards those retailers who do the most for selling and popularising Hungarian products (the 170 companies with products bearing the Hungarian Product trademark can cast their votes). Ms Heiszler mentioned that several times they had dedicated two pages in their promotional leaflets to Hungarian Products – these are distributed in 2.5 million copies, and they did the same on one page in INTERSPAR promotional leaflets that reach 1.2 million shoppers. There are 348 SPAR supermarkets, 33 INTERSPAR stores and 167 partner shops in Hungary; the combined sales of these were HUF 562.5 billion in 2017.